I spent a decent chunk of the day re-photographing my jewelry. The background I’ve settled on is a piece of walnut wood that my husband carved out for me (it actually says ‘Steph’ on the other side!) – I love the colour and the texture of it. I never did manage to find that lovely smooth piece of Californian driftwood that I was looking for the other day, but I’m happy with this piece of walnut. A few people advised me against the white wicker background for my jewelry, and I had to agree with them – the earrings were lost on that background. But I’m happy, the wood looks good. It would be nice to have some more props to make my backgrounds look more impressive, but I just don’t have anything like that. At least now my shots are all consistent and in clear focus, so that’s good enough for me right now.
Tomorrow I’ll be working on a custom order for one of my Yellow Bird Bags (they have been the most popular of all my bags so far!) and a little matching zipper pouch. I’ve been thinking about stocking little zipper pouches in my shop as a cheaper alternative to my bags. They’d be relatively quick and easy to make and I could perhaps sell them around $8 – $10? Not sure yet.
I just know that I need to keep experimenting and not give up. It’s hard work opening an online shop from nothing. Sometimes I feel like I’m never going to be able to compete with the big established Etsy sellers, and I’ll feel like giving up – and then I’ll get a random sale for something and I’ll go back to thinking that I can take them all on and RAWR, they’d better watch out!
Including my sales on Folksy, on average I’ve had one or two sales a week. It’s been exactly two months since I started Owl on the Sill, and I know you can’t just expect to be making lots of sales immediately when you have a limited number of items to start out with. Since last weekend, I’ve been selling jewelry too, and have sold a pair of lovely prehnite earrings already. I think I’m doing okay. It hasn’t been a I’m-taking-over-Etsy sort of start, but I never thought it would be. (Although you do see people who started not long ago, already with hundreds of sales – how does that happen?). I’m trying my best to promote my shop and not be pushy.
In particular, I’ve had a great time on Twitter and also in the Etsy chat rooms. I’ve met a lot of talented people, and it’s been nice getting to know people who are pretty much in the same boat as I am. One thing to note is that you just can’t expect people to want to follow you on Twitter if all you do is post links to your items! Most of my tweets are just my own personal nonsense, although I suppose I have been banging on about my treasuries lately, but that was just my own silly excitement. I’ll calm down soon, I promise!
I’ve been finding out about all these other social networks aside from Twitter that I should be signing up for to spread the word. It’s so much effort though – so many usernames and passwords! But I’ve realised that if it’s a pain in the arse, it’s probably worth it. So I suppose I’ll try and tackle that stuff tomorrow.
It seems as though patience is the most important thing. I’m not good at being patient, so this is difficult for me. But I’m hoping that if I stick with it, sales will improve. I look at my items and I love them, and I think they look good, I think my shop looks good – so it gives me confidence. Not everyone is going to like your things, but that’s okay. I know someone will eventually come along and just love something of mine, and will just have to have it! I just need to get those sort of people looking at my shop!
Anyway, you can see the new photography of my jewelry at my Etsy shop – any feedback would be appreciated! Also, I’ll be listing at least three more pairs of earrings, a bag and maybe some zipper pouches this week, so stay tuned! One final thing – if you made it to this point and haven’t fallen asleep yet, maybe you should consider following my blog by clicking on the little Google Friend Connect box in the sidebar! :p And now, bed time. Night all!